Examples Chapter 3 Flashcards
Examples of Growers
Andy Beckstoffer and Beckstoffer Vineyards
Cabernet Sauvignon on prime sites in Napa Valley and elsewhere in California
Different terms for estate bottled wines?
Estate-bottled in US: protected term
Estate in South Aftica: protected term
Erzeugerabfüllung in Germany
Gutsabfüll in Germany
Requirements for Estate bottled in US
- 100% of wine must be made and bottled at the producer’s winery
- grapes from vineyards owned or controlled by the producer that are within the same viticultural area as the winery
Requirements for Erzeugerabfüllung in Germany (producer bottling)
- all grapes used were grown, pressed and matured into wine in the same company that was also bottled by this company itself
- permitted for wines produced by winegrowers’ cooperatives, provided that they are exclusively the processed grapes of their members
Requirements for Gutsabfüll in Germany (producer bottling)
- all grapes used were grown, pressed and matured into wine in the same company that was also bottled by this company itself
- permitted for wines produced by winegrowers’ cooperatives, provided that they are exclusively the processed grapes of their members
+ - winery keeps tax accounting
- cellar master has completed oenological training
- vineyards have been cultivated by the winery since at least 1 January of theharvest year
Region where grower-producer + merchant model is still common?
Burgundy
Example of Merchant who also has their own vineyards and produce estate wines? What are their wines?
E. Guigal
single-vineyard Côte-Rôtie
from villages such as Crozes-Hermitage and Gigondas,
generic Côtes du Rhône from bought-in grapes
Regions where in recent years grape prices have risen considerably in recent years?
Burgundy and Napa Valley
more expensive for merchants to purchase grapes
Negociants in Burgundy vs Bordeaux?
Burgundy more involved production of wine
Other regions where wines are sold En Primeur?
Wines prized by investors and that benefit from period of maturation in barrell (18 months or more)
Burgundy, Rhone, Super Tuscans, Vintage Port
Example of producer who doesn’t differentiate wines from bought in wines vs own estates? Which one does?
DOESN’T: E. Guigal
DOES: Domaine Dujac in Burgundy Domaine Dujac (own)
Dujac Père et Fils (bought)
Examples of quality focused Co-op
La Chablisienne, in Chablis
Examples of co-ops making own-label wines
Mont Tauch in Fitou
La Chablisienne, in Chablis
Examples of co-ops who created and marketed successful brands
Plaimont in south-west France
Badischer Winzerkeller in southern Germany).
Examples of prestigous brands bought by luxury brands
Moët Hennessy-Louis Vuitton:
Champagne houses Moët & Chandon, Veuve Clicquot and Krug, and Cloudy Bay in New Zealand.
Examples of insurance companies investing in vineyards as part of their portfolio:
AXA owns a number of top estates in Bordeaux and Burgundy, as well as the Port house Quinta do Noval
Examples of large, medium and small company
E&J Gallo (own around 10.000ha)
Michele Chiarlo Piemonte (own around 70ha, buy grapes from over 30ha)
Felton Road Central Otago (32ha)
Give me example of small scale winery
Freeman Winery in Sonoma County
between 10k - 50k cases annually
Give me example of medium scale winery
Iron Horse Vineyards in Sonoma County
between 50k - 500k cases annually)
Give me example of large scale winery
(over 500k cases annually)
Robert Mondavi Winery in Napa Valley
Give me example of boutique winery
Quixote Winery in Napa Valley (under 10k cases annually)
Give me example of grower-producer
Maison Bouchard Père et Fils
Production region: COTE DE BEAUNE
Give me example of negociant
Domaine Chanson
What is always true about co-ops in regards of the model of ownership?
Co-operatives are owned by their members
What are possible changes in way co-ops work?
Can be: Focus is the quality of the wines
Can be: democratically controlled and management must consult members before major decisions are made
Can: pay members a share of the co-operative’s annual profit
Can Pay on the weight of the wine or by quality
Can: Use part of profits to invest in technology, research and effective marketing and labelling
Difference on more traditional co-operatives vs modern? Where traditional is more common?
Traditional simply to make wine on behalf of their members and then wait for someone to come and buy it, will pay on volume
Modern focused on quality and pay on quality and invest part into technology, research, marketing, labelling
Traditional popular in Spain and Italy
Biggest wine producer in the world and their share in global production?
E&J Gallo: justy below 3% of world wine production (around 35 billion bottles of wine produced worldwide annually, this percentage equates to some 1 billion bottles)
How beer industry compares to wine?
In the beer market 41% is owned by the top two companies: Anheuser-Busch InBev with 27% and Heineken with 14%.
Influence the shape of the market is markedly different than wine, with an estimated nearly 100,000 wineries in the world, a 3% of E&J Gallo share cannot be and is not as impactful on the shape of the global industry.
