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Business Studies Syllabus > Marketing syllabus A > Flashcards

Marketing syllabus A Flashcards

1
Q

E-marketing

A

Marketing strategies

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2
Q

Ethical - truth, accuracy and good taste in advertising, products that may damage health, engaging in fair competition

A

Influences of marketing

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3
Q

Developing marketing strategies

A

Marketing process

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4
Q

Products - goods and/or services - branding - packaging

A

Marketing strategies

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4
Q

Interdependence with other key business functions

A

Role of marketing

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5
Q

Identifying target markets

A

Marketing process

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6
Q

Types of markets - resource, industrial, intermediate, consumer, mass, niche

A

Role of marketing

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6
Q

Production, selling, marketing approaches

A

Role of marketing

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6
Q

Global marketing - global branding - standardisation - customisation - global pricing - competitive pricing

A

Marketing strategies

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7
Q

Market research

A

Marketing process

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9
Q

Establishing market objectives

A

Marketing process

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10
Q

Promotion - elements of the promotion mix - advertising, personal selling and relationship marketing, sales promotions, publicity and public relations - the communication process - opinion, word of mouth

A

Marketing strategies

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11
Q

Strategic role of marketing goods and services

A

Role of marketing

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12
Q

Implementation, monitoring and controlling - developing a financial forecast, comparing actual and planned results, revising the marketing strategy

A

Marketing process

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13
Q

Place/distribution - distribution channels - channel choice - intensive, selective, exclusive - physical distribution issues - transport, warehousing, inventory

A

Marketing strategies

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15
Q

Situational analysis - SWOT, product life cycle

A

Marketing process

16
Q

Price including pricing methods - cost, market, competition-based - pricing strategies - skimming, penetration, loss leaders, price points - price and quality interaction

A

Marketing strategies

18
Q

Market segmentation, product/service differentiation and positioning

A

Marketing strategies

19
Q

People, processes, physical evidence

A

Marketing strategies

20
Q

Factors influencing customer choice - psychological, sociocultural, economic, government

A

Influences of marketing

21
Q

Consumer laws - deceptive and misleading marketing - price discrimination - implied conditions - warranties

A

Influences of marketing

Business Studies Syllabus (8 decks)

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