marketing: promotion Flashcards
1
Q
into the pipeline
A
Into the pipeline promotions are promotions aimed at retailers.
2
Q
into the pipeline promotions
A
- point of sale displays
- sale or return
- dealer loader
- promotional gifts
- staff training
3
Q
out of the pipeline
A
Out of the pipeline promotions are promotions aimed at customers.
4
Q
out of the pipeline promotions
A
- special offers
- discounts
- buy one, get one free
- vouchers
- loyalty cards
- free samples
5
Q
public relations
A
Public Relations (PR) is a promotional technique used to gain media coverage. It is generated through:
- events
- activities
- news-worthy stories
6
Q
main aim of public relations department
A
- build awareness of the brand
- create a positive image
7
Q
this can be done through
A
- sponsorship
- press conferences
- press releases
- charity donations
