marketing: product Flashcards
1
Q
product life cycle
A
- research and development
- introduction
- growth
- maturity and saturation
- decline
2
Q
extension strategies
A
- change product
- change price
- change place
- change promotion
- change packaging
- change usage
- change name
3
Q
costs of maintaining a large product portfolio
A
- increased research and development costs
- marketing and advertising costs are high
- bad publicity incurred by one product may affect sales of all
4
Q
benefits of maintaining a large product portfolio
A
- easier to launch new products
- can meet the needs to different market segments
- spreads risk between markets
