Marketing- Noodles Flashcards

1
Q

Fast Casual

A
better quality food
fast service/delivery
pay at counter
Price > QSR (fast food)
QSR  QSR
decor is modern/minimalist 
cleaner than most QSR
table delivery for some
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2
Q

Trends that drive eating out

A
longer work hours = less time to cook
higher income, dual income 
lower gas prices
faster paced life = eat quickly
cooking is a lost art/ not valued
later marriage, easy to eat out
more variety/choices
technology/ ordering/ reservations/ delivery/ coupons/ wifi 
consumer CSR values
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