Management Flashcards
critical customer
critical to firms success and receives focus
order winner
order qualifier
value proposition
tangibles that customers receives from a firm
capabilties
what a frim does well
order winner
flexibility, customization
order qaulifier
affordable price, high level of quality and reasonable delivery estimate
innovation
gain competitive adv
New process design and development
new product d and d
innovation happens at maturity usually
how innovation happens
Customers share needs and desires
Marketing communicates customer needs and info on competitive priorities into the organ
Finance evaluates potential opp.
Engineering turns customer needs into product
Operations across SC determine how to best source, produce and deliver based on operational capabilities
types of innovators
fast- get to market quickly, react quickly to competitors actions, more continuous stream of product intros
High quality- fewer issues and failures, effectively satisfy customers for higher brand loyalty
Efficient- fund more new design and development projects, sell at lower prices or have lower break even quantitiies
Quality Function Deployment (house of quality)
planning process, used to guide design of product and services, made at Mitsubishi
Steps in QFD
- ID customer requirements
- ID technical requirements
- relate requirements to tech requirements
- conduct an evaluation of competition
- evaluate tech requirements and set targets
- prioritize which tech requirements to deploy
Process Mapping
- ID the flow unit-what moving through process
- determine desired process outcomes and metrics
- ID and bound the critical process
- Document the existing process
- Analyze process and priorities improvements
- recommend changes
- implement changes and monitor process
Critical Process
- a bottleneck
- visible to customer
- consumes largest amount of resources
- a shared process
- highest level of variance
- a unique skill or core competency
product quality
fitness for consumption in meeting customers needs
Design qaulity
match between designed features and v requirements
conformance quality
meeting design specifiactions
quality management
organization wide quality focus
Dimensions of Quality for g+s
- perceived qaul- what customer thinks
- performance-do what it’s meant to
- reliability-consistency
- aesthetics- looks, design is pleasing to eye
- support- can it be maintained,repaired
- durability- how long it lasts
- features-they are what is needed
- conformance
Cost of quality
prevention costs- cost asso. w/ preventing defects
Appraisal costs-…w/ inspection to assess quality levels
Internal failure costs-…from defects found before delivery to customer
External FC-…with defects found after delivered to customer
6 Sigma
per million