Marketing mix Flashcards
1
Q
What are the 4 p’s
A
price product promotion place
2
Q
what is product and what does it involve
A
- anything of value
- branding and trademarks
- packaging
3
Q
what is promotion and what does it involve
A
- communication about product and value
- advertising
- publicity and public relations
- sales promotion
- personal selling
- word of mouth
- digital avenues
- emerging platforms
4
Q
what are the different pricing strategies
A
- skimming
- penetration
- premium
- competition based
- psychological
- dynamic
5
Q
place
A
- location
- distribution channels
- place and technology
