Marketing eras Flashcards
1
Q
When was production orientation era
A
1860s-1920s
2
Q
What was production orientation era
A
- anything that can be produced can be sold
- keep production costs down
- little or no promotional effort needed
3
Q
when was sales orientation era
A
1920s-1940s
4
Q
what was sales orientation era
A
- management should create demand and convince buyers through selling tactics
- produce the absolute best possible product to sell to consumer
- sales people and advertising to convince consumers to purchase product
- finance hr and operations were functional areas, no marketing
5
Q
when was marketing department era
A
1940s-1960s
6
Q
what is marketing department era
A
- starting point is consumer not the product
- research and produce only what the consumer desires
- market research before product is released
- marketing department introduced
7
Q
when was marketing company era
A
60s-90s
8
Q
what wasmarketing company era
A
- businesses exist to address customer needs
- marketing effort is strategic and spans all business functions
- products targeted to particular market segments
9
Q
when was relationship marketing
A
90s-2010
10
Q
what is relationship marketing
A
- build long-term, mutually beneficial relationship with customers
- build customer loyalty and develop relationships
- use of loyalty schemes for retention
11
Q
when was social/mobile marketing era
A
2010-present
12
Q
when was social/mobile marketing era
A
2010-present
13
Q
what is social/mobile marketing
A
- businesses and consumers connected 24/7
- focus on social interactions and realtime connection
- digital and emerging platforms
- exchange of info is critical
- content marketing and use of influencers
