Marketing in Healthcare Flashcards
1
Q
How do we identify target markets
A
- Group of people that can be defined & counted by some characteristic: geographic area and/or employer
2
Q
What does public health encompass
A
- Public policy
- Epidemiology
- Biostatistics
- Health education
- Nutrition
- Maternal & child health
- Global health
- Public health administration
3
Q
What is the system management process of research
A
- Broken down into assessment, policy development, & assurance
- Monitor health
- Diagnose & investigate
- Inform, educate, empower
- Mobilize community partnerships
- Develop policies
- Enforce laws
- Link to/provide care
- Assure competent workforce
- Evaluate
4
Q
Describe inbound marketing. Marketing research to
A
- Identify potential customers
- Analyze competition
- Price compare & set
- Find a niche
5
Q
Describe outbound marketing. Promotion of a product or service through
A
- Advertising
- Public relations
- Sales strategies
