Marketing/Growth Flashcards
In what ways are you doing things that don’t scale?
Every night:
2 of us going to horizon worlds to get users.
2 staying in the app and talking to users directly, getting feedback.
How are you going to grow?
Before product market fit: Building something people want and Doing things that don’t scale (word of mouth, going to other social vr apps)
After product market fit: paid acquisition on facebook ads, influencers in VR space, etc
What is your distribution strategy?
Sidequest/Oculus
Word of mouth
Posting in groups with high overlap in interest in social vr apps
How big an opportunity is there?
Paire is the intersection of the Online dating industry, which is worth XXX$ with leaders like Tinder, and the social VR industry with examples like Rec Room worth 3.5B. It’s hard to estimate how big it can be at this stage but the opportunity is growing every day.
How much have you grown so far?
None, but waitlist huge growth, lots of interest in posts on reddit.
How fast will you grow?
Compared to growth figures of Rec Room and VR chat. In 4 years rec room became unicorn.
Compared to Oculus growth rates?
What is your user growth rate?
Waitlist growth.
How large is the market that you are going after?
Compared to growth figures of Rec Room and VR chat. In 4 years rec room became unicorn.
Compared to Oculus growth rates?
Online dating
What is our acquisition channel?
TODO
How did you get 5000 users on your waitlist?
TODO
