Marketing Environment Flashcards
1
Q
4 C’s
A
Customers, company, competition, and collaborators
2
Q
Macro/PEST environment
A
Political and Legal
Economic
Social
Technological
3
Q
Political and legal environment
A
Companies and their marketing mix are subject to laws and regulations, in issues ranging from product safety to deceptive advertising
4
Q
Economic environment
A
Marketers need to consider factors such as wealth distributions, disposable income, inflation, exchange rates, and recessions
