logistics Flashcards
logistics
The process of strategically managing the efficient flow
and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption
supply chain
The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function
marketing channels
A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
marketing channel management
The integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries
discrepancy of quantity
Channel members purchase large quantities from manufacturers and sell smaller quantities to many different customers
discrepancy of assortment
Channel members provide a variety of products in one location
temporal discrepancy
Channel members provide products when customers are ready to buy them
spatial discrepancy
Channel members provide products where customers want to purchase them
intensive distribution
Selling a product through all suitable wholesalers or retailers who are willing to stock and/or sell the product
selective distribution
Selling through more than one, but less than all, of the intermediaries who are willing to carry the product
exclusive distribution
Selling through very few outlets, and usually just one in a particular geographic area
vertical channel conflict
between channel members at different levels of the marketing channel
horizontal channel conflict
between channel members at the same level in the channel
types of power
Reward Referent Expertise Legitimate Information Coercive
independent retailer
owned by a single person or partnership and not operated as a part of a larger retail institution
