Global marketing Flashcards
1
Q
purchasing power parity
A
If the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, if expressed in the same currency.
2
Q
export
A
low risk, low control
3
Q
franchising
A
somewhat low risk, somewhat low control
4
Q
strategic alliance
A
medium risk, medium control
5
Q
joint venture
A
somewhat high risk, somewhat high control
6
Q
direct investment
A
high risk, high control
