MARKETING/CONSUMER BEHAVOIUR

Question 1

CONSUMER BEHAVIOUR

Answer 1

refers to how people make decisions about what products/services to buy

Question 2

SCHEMAS IN ADVERTISING

Answer 2

• schemas help is to make sense of the world by making it predictable
• predictability is the enemy of advertising

Question 3

PRIMING IN ADVERTISMENT

Answer 3

a key form of priming is the context (surrounding features) of an advert. e.g a song that is famously known for the brand like LV green car company

Question 4

TWO TYPES OF PRIMING IN ADVERTISING

Answer 4

1. Subliminal messages
2. Brainwashing

Question 5

SUBLIMINAL MESSAGES

Answer 5

• Stimuli that are not percieved consiously.
• In adverts such messages may be presented quickly
  e.g vodka had an advert with their logo on ice cubes

Question 6

BRAINWASHING

Answer 6

• These are methods used to control or alter what a person is thinking.
  e.g colgate tooth paste saying they are the best

Question 7

4 SOCIAL EXPLANATIONS TO CONSUMER BEHAVIOUR

Answer 7

1. Conformity to social norms
2. Normative social influence
3. Social proof
4. Bandwagon effect

Question 8

SOCIAL PROOF (ISI)

Answer 8

in a situation in which we dont know what to think or do we look to others for what we should do (ISI)

Question 9

BANDWAGON EFFECT (NSI)

Answer 9

refers to the tendency most people have of doing something because others are doing it

Question 10

WHAT DOES NEUROMARKETING APPLY TO

Answer 10

the study of the brain to maketing including advertising

Question 11

fMRI scanner

Answer 11

detects changes in blood oxygenation and flow in specific parts of the brain by taking pictures of the brain in slices

Question 12

EEG scanner

Answer 12

measures the brain’s electrical activity with electrodes

Question 13

EYE TRACKING

Answer 13

Eye movements linked to brain activity

Question 14

FACIAL CODING

Answer 14

electrodes attached to people’s faces detect slight muscle movements when watching something.