Marketing And Sales

Question 1

The strategic approach to a market

Answer 1

Marketing

Question 2

The tactical steps taken to secure a client

Answer 2

Sales

Question 3

Elements of a business development program

Answer 3

Markets
Capability
Message
Process and methods
Marketing organization
Image
Public relations and promotion
Marketing plans
Marketing
Sales

Question 4

Where will you seek work

Answer 4

Markets

Question 5

What you offer to the marketplace

Answer 5

Capability

Question 6

What you tell prospective clients

Answer 6

Message

Question 7

How you will pursue the work

Answer 7

Process and methods

Question 8

Roles and budget

Answer 8

Marketing organizations

Question 9

How you are perceived in the marketplace

Answer 9

Image

Question 10

Information that describes and enhances your image

Answer 10

Public relations and promotions

Question 11

Documents target

Answer 11

Marketing plans

Question 12

Process of seeking prospective clients

Answer 12

Marketing

Question 13

Efforts focused on specific prospective clients

Answer 13

Sales

Question 14

Molding process

Answer 14

1. Formulate an internally consistent statement of the firm’s goals
2. Conduct an objective analysis of the firm’s strengths and weaknesses

Question 15

The most important guide in this process is what is known in other businesses as the

Answer 15

Marketing concept

Question 16

Can be used effectively not only to help sell professional services but also to improve the quality of services sold

Answer 16

Marketing concept