Marketing

Question 1

Why is Marketing important?

A. Educate target market
B. Engage with prospects and clients
C. Create brand recognition
D. All of the above

Answer 1

D. All of the above

Question 2

What are the main objectives of marketing?

Answer 2

Gain new clients and retain existing clients

Question 3

The multichannel marketing plan includes:

A. Tradeshows, seminars, and lunch & learns
B. Social media and public relations
C. Videos, blogs and white papers
D. Online advertising and website SEO
E. Direct mail and email campaigns
F. Magazine Ads
G. All of the above

Answer 3

G. All of the above

Question 4

The marketing department assists other departments at Apex. They are known as internal clients. True or false.

Answer 4

TRUE

Question 5

Which is a technique used by marketing to track leads?

A. Toll-free phone numbers
B. Landing pages / email forms
C. Sales team / M3
D. All of the above

Answer 5

D. All of the above

Question 6

What is the average Life Time Revenue (LTR) of one new client?

Answer 6

$62,000

Question 7

What was the ROI for each dollar spent in marketing in 2017?

Answer 7

$63.21

Question 8

What does marketing do to support client retention?

A. Email newsletters
B. Contests / Promotions
C. Anniversary / Special occasion gifts
D. Client trip gifts
E. Messages on AMP
F. All of the above

Answer 8

F. All of the above

Question 9

At Apex 50-60% of our new clients come from referrals and 40-50% of new clients come from other marketing sources. True or False.

Answer 9

TRUE

Question 10

How does marketing support Apex’s strategic objective to continuously invest in and promote employee training and development?

A. Webinars
B. Conferences and Seminars
C. Certifications
D. Lynda.com / online classes
E. Training classes
D. All of the above

Answer 10

D. All of the above