Marketing

Question 1

List Marketing Role Syllabus Points (4)

Answer 1

• Strategic Role
• Interdependence
• Production, Selling, Marketting Approach
• Types of Markets
• -> resource
• -> industrial
• -> intermediate
• -> consumer
• -> mass
• -> niche

Question 2

List Infleunces on Marketing Syllabus points (3)

Answer 2

• Factors influencing consumer choice
• -> Psychological
• -> Sociocultural
• -> Economic
• -> Government
• Consumer Law
• -> Deceptive and misleading advertising
• -> Price discrimination
• -> Implied condictions
• -> Warranties
• Ethical
• -> Truth, Accuracy and good taste in advertising
• -> Products that may damage health
• -> Engaging in fair competition
• -> sugging

Question 3

List the Marketing process syallabus points (6)

Answer 3

• Situation Analysis
• -> SWOT
• -> Product Life cycle
• Market research
• Establishing marketing objectives (SMART)
• Identifying target markets (Market segmentation)
• -> Demographic
• -> Geographic
• -> Psychographic
• -> Behavioural
• Developing marketing strategies
• Implementation, monitoring and controlling
• -> Developing a Financial forecast
• -> Comparing actual and planned results
• -> Revising the marketing strategy

Question 4

List the Marketing Strategies syallabus points (12)

Answer 4

• Market segmentation
• Product/Service differentiation
• Positioning
• Products
• -> Branding
• -> Packaging
• Price
• -> Pricing methods (Cost Based, Market Based, Competition based)
• -> Pricing Strategies ( Skimming, Penetration, Loss leaders, Price Points)
• -> Price and Quality Interaction
• Promotion
• -> Promotion Mix
  - -> Advertising
  - -> personal selling
  - -> relationship marketing
  - -> Sales promotions
  - -> Publicity and Public relations
• -> Communication process
  - -> Opinion Leaders
  - -> Word of Mouth
• Place / Distribution
• -> Distribution Channels
• -> Channel Choice (Intensive, Selective, Exclusive)
• -> Physical Distribution Issues ( Transport, Warehousing, Inventory)
• People
• Processes
• Physical Evidence

-e-marketing

• Global marketing
• -> Global branding
• -> Standardisation
• -> Customisation
• -> Global prricing
• -> Competitive positioning