Marketing Flashcards
1
Q
What are the keys to changing perception?
A
people love to be sold, but hate being pressured
2
Q
What are the keys to selling?
A
education, benefits, value
3
Q
what have patients become in the new health care model?
A
they are now the consumers
4
Q
Where has the power of the ‘market’ shifted today?
A
power is in the consumers hands
5
Q
What is the cost/benefit relationship to sales?
A
if benefits exceed cost purchase is likely
if costs exceed benefits no purchase
6
Q
Methods to reach the consumer (patient)
A
face to face, groups, online, direct mail, advertising, unforeseen opportunities (elevator speech)
