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LAB MAN > Marketing > Flashcards

Marketing Flashcards

1
Q

where exchange of goods and services takes place

A

market

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2
Q

process by which individuals obtain what they want thru creating, offering and exchanging products

A

marketing

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3
Q

break up markets into smaller manageable pieces. legitimate business strategy

A

market segmentation

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4
Q

philosophy holds as its central tenets

A

marketing segmentation

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5
Q

concept, customers will buy goods at a low enough price

A

production concept

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6
Q

entails factory products

A

sales concept

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7
Q

population numbers by age and gender, educational leves, etc

A

demographic environment

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8
Q

people that make up a market

A

economic envi

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9
Q

laws governing pollutants, advertising, business practices

A

political and legal envi

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10
Q

new test development

A

technological envi

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11
Q

raw materials and available energy supplies

A

natural envi

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12
Q

systematic design, collection, analysis and reporting of data. findings relevant to specific marketing solution

A

marketing research

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13
Q

continuous process of analyzing market opportunities

A

marketing analysis

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14
Q

marketing cycle (ADPR)

A

analyze market opportunities
develop strategy
plan and implement marketing plan
respond to market forces

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15
Q

total number of lab test in a particular marker

A

market demand

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16
Q

decision to pursue marketing opportunities by analyzing factors internal and external

A

S.W.O.T. analysis

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17
Q

internal factors

A

strength
weaknesses

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18
Q

external factors

A

opportunities
threats

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19
Q

action plan or roadmap to guide the company. contains goals and objectives

A

marketing plan

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20
Q

describes where the business is headed

A

vision

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21
Q

how the business gets to the where its headed

A

mission

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22
Q

process of improvement as a means to meet a set standard

A

quality management

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23
Q

analytical processes and general policies, practices and procesure

A

quality laboratory process

24
Q

emphasizes statistical control procesures

A

quality control

25
Q

concerned with broader measure and monitors of lab performance

A

quality assesment

26
Q

structures problem solving process

A

quality improvement

27
Q

provides the planning steps

A

quality planning

28
Q

used to monitor and evaluate the analytical processes

A

quality control

29
Q

overall program that ensures the correct lab results

A

quality assurance

30
Q

measures that must be included during each assay run

A

quality control

31
Q

kind of qualitycontrol

A

intralab (internal qc)
interlab (external qc)

32
Q

involves anlyses of control samples together with the patient specimens

A

intralab (internal qc)

33
Q

detects changes in betw. present operation and stable operation

A

intralab (internal qc)

34
Q

daily monitoring of accuracy and precision

A

intralab (internal qc)

35
Q

once a year proficiency testing program

A

interlab (external qc)

36
Q

mainatining long term accuracy

A

interlab (external qc)

37
Q

smallest concentration of the analyte of interest

A

sensitivity

38
Q

only the analyte of interest

A

specificity

39
Q

nearness or closeness

A

accuracy

40
Q

repeated results on the same sample

A

precision or reproducibility

41
Q

easily repeated

A

practicability

42
Q

maintain accuracy and precision

A

reliability

43
Q

with that dieaase who test positively with the test

A

diagnostic sensitivity

44
Q

without the disease confirmatory test

A

diagnostic specificity

45
Q

values of the control that continue to either increase or decrease over a period of 6 days

A

trend

46
Q

6 or more consecutive daily value but maintain a constant level

A

shift

47
Q

control values that are far from the main set of values

A

outliers

48
Q

most common chart in lab

A

levey-jennings chart

49
Q

used to accept or reject run of samples

A

westgard multi-rules

50
Q

analytical errors based on statistical error

A

variation

51
Q

indeternibate/imprecision

A

random error

52
Q

present to all measurement

A

random error

53
Q

predictable/errors-in-one direction/determunate/inaccuracy

A

systematic error

54
Q

detected as either positive or negative bias

A

systematic error

55
Q
A

LAB MAN (8 decks)

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