Marketing Flashcards
where exchange of goods and services takes place
market
process by which individuals obtain what they want thru creating, offering and exchanging products
marketing
break up markets into smaller manageable pieces. legitimate business strategy
market segmentation
philosophy holds as its central tenets
marketing segmentation
concept, customers will buy goods at a low enough price
production concept
entails factory products
sales concept
population numbers by age and gender, educational leves, etc
demographic environment
people that make up a market
economic envi
laws governing pollutants, advertising, business practices
political and legal envi
new test development
technological envi
raw materials and available energy supplies
natural envi
systematic design, collection, analysis and reporting of data. findings relevant to specific marketing solution
marketing research
continuous process of analyzing market opportunities
marketing analysis
marketing cycle (ADPR)
analyze market opportunities
develop strategy
plan and implement marketing plan
respond to market forces
total number of lab test in a particular marker
market demand
decision to pursue marketing opportunities by analyzing factors internal and external
S.W.O.T. analysis
internal factors
strength
weaknesses
external factors
opportunities
threats
action plan or roadmap to guide the company. contains goals and objectives
marketing plan
describes where the business is headed
vision
how the business gets to the where its headed
mission
process of improvement as a means to meet a set standard
quality management
analytical processes and general policies, practices and procesure
quality laboratory process
emphasizes statistical control procesures
quality control
concerned with broader measure and monitors of lab performance
quality assesment
structures problem solving process
quality improvement
provides the planning steps
quality planning
used to monitor and evaluate the analytical processes
quality control
overall program that ensures the correct lab results
quality assurance
measures that must be included during each assay run
quality control
kind of qualitycontrol
intralab (internal qc)
interlab (external qc)
involves anlyses of control samples together with the patient specimens
intralab (internal qc)
detects changes in betw. present operation and stable operation
intralab (internal qc)
daily monitoring of accuracy and precision
intralab (internal qc)
once a year proficiency testing program
interlab (external qc)
mainatining long term accuracy
interlab (external qc)
smallest concentration of the analyte of interest
sensitivity
only the analyte of interest
specificity
nearness or closeness
accuracy
repeated results on the same sample
precision or reproducibility
easily repeated
practicability
maintain accuracy and precision
reliability
with that dieaase who test positively with the test
diagnostic sensitivity
without the disease confirmatory test
diagnostic specificity
values of the control that continue to either increase or decrease over a period of 6 days
trend
6 or more consecutive daily value but maintain a constant level
shift
control values that are far from the main set of values
outliers
most common chart in lab
levey-jennings chart
used to accept or reject run of samples
westgard multi-rules
analytical errors based on statistical error
variation
indeternibate/imprecision
random error
present to all measurement
random error
predictable/errors-in-one direction/determunate/inaccuracy
systematic error
detected as either positive or negative bias
systematic error
