Marketing

Question 1

Name 2 examples of why an OT would use marketing mediums

Answer 1

1. A written report to communicate assessment findings to a client
2. A marketing poster to make OT services known

Question 2

What are the ethical considerations according to OTASA that should be kept in mind when marketing?

Answer 2

• OT personnel shall demonstrate the highest standards of personal integrity; and shall not engage in criminal, unprofessional or other unlawful activity or behavior.
• all services shall be offered in a professional manner and promoted in accordance with the ethical rules of the HPCSA.
• OT personnel shall maintain their clinical/ professional independence and shall not enter unacceptable business practices/ inappropriate commercial arrangements
• OT personnel shall achieve and continously maintain high standards of competence and be aware of current trends and be aware of current legal issues or developments affecting their practice
• OT personnel shall report violations and seek redress where there are good or persuasive reasons to believe that the rights of client’s are being ciolatrf

Question 3

Which factors influence the choice of marketing factors?

Answer 3

• the purpose of the marketing?
• the target population?
• the most appropriate medium for this goal and population?
• resources available?

Question 4

What should you keep in mind with which ever medium you choose?

Answer 4

• professionalism ( marketing should be professional, ethical and irreproachable at all times)
• technical correctness ( be aware of requirements of marketing and follow them correctly, avoid typing/spelling errors. Proof read materials before making them public)

Question 5

What do you need to take into consideration when documenting with CARE?

Answer 5

C- clarity; target population must be able to understand the information. Use clear, concise and unbiased language. Avoid use of professional jargon and where its used ensure that meaning is clearly stated.
A- accuracy; content factually correct. Information must be provable and there must be a clear distinction between objective facts and subjective opinions. Must be done according to prescribed format
R- relevance; information should be relevant to goal, target population and choice of medium. Avoid unnecessary and ambiguous info
E- exceptions; specifically applicable to clinical documentation. It’s important to distinguish between a single unusual occurrence and a frequent occurrence

Question 6

What potholes should you avoid when using marketing mediums?

Answer 6

• plagiarism
• subjectivity
• violation of rights
• unethical behavior
• unprofessional behavior
• unnecessary information
• omitting information