market structure pg.102-110 Flashcards
homogeneous
standardized ; of the same kind
heterogenous
unique or non-standardized
Monopoly market structure
where a single supplier or producer produces a unique product, with barriers like licensing and patents. Consumer demand decreases with product price increases.
Monopolistic competition
is a market structure where products are differentiated based on ingredients, packaging, trade marks, color, shape, or form, resulting in heterogeneous products.
oligopoly market
businesses face uncertainty and strategic decisions like collusion to cooperate and sell products at higher prices, often protected by competition policies.
characteristics of monopolistic competition
- businesses producing differentiated products
- no single market
- a downward-sloping demand curve
- Entry and exit are free
- serving small market segments.
characteristics of an oligopoly competition
- Businesses produce differentiated products
- avoid price competition
- operate in a market structure with strong barriers
- aiming to gain a competitive advantage through advertising and product
differentiation.