Market Research & Data Analysis Flashcards
1
Q
What is a Focus Group?
A
People discussing product opinions.
2
Q
What is a Marketing-Information System?
A
Storing helpful marketing data.
3
Q
What is Primary Market Research?
A
First-time data collection.
4
Q
What is a Survey?
A
A list of questions asked.
5
Q
What is Secondary Market Research?
A
Using old data for research.
6
Q
Key Concept: Why Do Research?
A
Good research helps businesses understand customers better.
