Advertising Basics Flashcards by Melvin J

Q

What is an Advertiser?

A

Person/company needing ads made.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is Advertising?

A

Paid messages to sell stuff.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is an Advertising Agency?

A

Business that makes ads.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is a Boutique Advertising Agency?

A

Small, specialized ad company.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is a Brand?

A

A company’s unique identity.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is Brand Advertising?

A

Ads to make a brand strong.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is Corporate Advertising?

A

Ads to make a company look good.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is Green Marketing?

A

Ads helping the environment.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is an Infomercial?

A

Long ad explaining product benefits.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is Product Advertising?

A

Ads showing why a product helps.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

What is an Advertising Campaign?

A

Many ads with one theme.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Key Concept: Why Advertise?

A

Advertising helps companies sell more by making people aware of products and services.

How well did you know this?

1

Not at all

2

3

4

5

Perfectly