Comsuming Behavior Flashcards
What is a Consumer?
A person who buys stuff.
What are Buying Motives?
Reasons people buy things.
What is Consumer Behavior?
How people choose products.
What are Convenience Products?
Stuff you buy often easily.
What is Culture?
Shared ideas and behaviors.
What are Emotional Motives?
Buying things because of feelings.
What is Extensive Decision Making?
A long process for big purchases.
What is Limited Decision Making?
Medium time picking something new.
What are Patronage Motives?
Buying based on loyalty.
What are Rational Motives?
Buying using facts and logic.
What is a Reference Group?
A group you look up to.
What is Routine Decision Making?
Quick choices for regular stuff.
What are Shopping Products?
Things bought after thinking.
What are Specialty Products?
Stuff you’re very loyal to.
What are Unsought Products?
Things not usually wanted.
Key Concept: How Do People Decide?
People buy based on emotions (fun, love, comfort) or logic (price, quality, necessity).
