Market research Flashcards
1
Q
What is primary market research?
A
collection of first hand data that did not exist before
2
Q
What is secondary market research?
A
research that has already been undertaken by another organisation and therefor already exists
3
Q
What is quantitive market research?
A
It is numerical data that is easy to collect and to analyse and represent graphically
4
Q
What is qualitative market research?
A
It is non numerical and includes peoples opinions
5
Q
What are questionnaires?
A
Open and closes questions
Provide greater depth of responses
6
Q
What is trailing?
A
Raising awareness of a product, normally before a national launch
7
Q
What are focus groups?
A
groups of customers who share their views and opinions on product
Product can be tried
Provides qualitative data
