market research Flashcards
1
Q
primary
A
where the business collects research itself to gather specific info
2
Q
primary research examples
A
surveys
focus groups
3
Q
Analysis of primary research
A
+ specific
+ up to date
- time consuming
- expensive
4
Q
secondary research
A
using pre established information surrounding the target audience and nature of the market
5
Q
analyse secondary research
A
+ quick
+ cheap
- general cannot answer specific questions that the business has
- out of date
