Market Differentiation Flashcards
Barton report
Report on Canada’s agriculture challenges and opportunities and how to accelerate growth
Barton report opportunities
Highly educated workforce, business oriented, politically and economical stable and resource abundant
Barton report challenges
Low r and d investments, low trade exports, low foreign investments and aging population
Why is market differentiation important in canada
Want to set yourself apart so that we remain competitive
Options to differentiate in the market
Identifiy preserved market through niche markets where people are willing to pay a higher price
Who is identify preserved production and marketing driven by
Private firms
Production is differentiated for _______ and _______ requirements
Health, safety
Is segregation mandatory
Yes
What is segregation driven by and would could happen if u violate it
Driven by regulatory agencies and could by criminally prosecuted
Example of segregation
High euricic acid rapeseed
Pharmaceutical drug proteins must have own contained greenhouse
Traceability
Provides connection back up the supply chain in case of a food safety failure
What is traceability driven by
Commodity group or retailer
