Labelling and the Provenance of Food Production Flashcards
Innovation history: coffee
Initially called Satan’s drink
german government banned coffee because it was ruining marriages, but then changed laws to allow women to divorce if husband couldn’t get her coffee
Innovation history: Train travel
reduced travel times, but medical doctors were opposed to this because they thought the high speeds would crush body
Innovation history: the Brooklyn bridge
First suspension bridge. Girl tripped when walking and people thought the bridge was collapsing. 12 people were trampled to death
Innovation history: Automobiles
Women had to walk ahead with flags to warn people with livestock. Vehicles weren’t allowed up mountains and had to pull over to let wagons pass
Innovation history: refrigerators
People were leery of artificially freezing water and did not trust the chemically frozen ice
Top important factors that are most important when purchasing food
Price and nutrition
What do consumers want in food
safe, healthy, and nutritious food
brand names
quality assurance systems
packaging size
label info
price
around ____ read labels for first time purchase. ____ routinely look at labels due to health issues or allergies
80%, 10%
T/F: Most people want GM free food
F, most people don’t really think about it
_____ want GM labels, however, ____ rarely look at labels
78%, 45%
How many people actually look for GM labels
7%
Willingness to pay
consumers will pay a price premium to purchase products that provide them with a direct benefit
