Market/Demand Analysis; Cost-Benefit Analysis Flashcards
Involves the estimation of market demand for the output/s of the proposed project.
• Identification and analysis of demand determinants
• Estimation of past and present demand
• Projection of future demand
Demand Analysis
A procedure based on the idea of economic feasibility for determining if projected benefits of an alternative are greater than its projected costs.
Net Present Value
To compute for net worth is to subtract _____ from _____.
costs
benefits
___________ attempts to incorporate judgmental or subjective factors into the forecasting model. They are especially useful when subjective factors are expected to be very important or when accurate quantitative data are difficult to obtain.
Qualitative model
The primary rationale of Cost-Benefit Analysis is that when choosing among alternative courses of action, the decision should pursue that which produces the greatest ________.
net benefit
Computing for the _____ usually requires several trials before it is found.
IRR
It is used to assess the economic rationality and financial feasibility of a project.
Cost-Benefit Analysis
Extends the concept of net worth to accommodate streams of costs and benefits.
Net Present Value
This model attempts to predict the future by using historical data.
Time series model
The decision to accept or reject the project depends upon whether or not the _____ exceeds this minimum acceptable rate.
IRR
________ or economic efficiency exists when the benefits from a public program or project exceed the costs of that program.
Economic Feasibility
Decision Criteria for Cost-Benefit Analysis
- Economic Feasibility
- Pareto Criterion
- Kaldor-Hicks Criterion
It is a multiplication factor that is used to convert future values into its equivalent values in the present time.
Discount Factor
The method requires the calculation of a discount rate such that the discounted value of future cost-benefit flows exactly equal the initial investment.
Internal Rate of Return (IRR)
Any analyst or anyone employing this method for alternatives evaluation should first find the two numerically consecutive discount rates (in percentage) with which one would yield a ______ and the other a ______.
positive NPV
negative NPV
Assesses the potential sales/consumption of the product, absorption and market capture rates and the project’s timing
Market Study
________ formalizes the definition of economic efficiency by favoring those policies, programs and/or projects in which at least one person is better off and no person is worse off as a result.
Pareto Criterion
Examines the marketability of the product or services and convinces decisionmakers that there is a potential market for the product or services.
Market Study
Factors in Marketing Program
- Transportation
- Terms of Payment
- Incentives
- Packaging
- Brand
- Administrative Accessibility
This model makes the assumption that happens in the future is a function of what has happened in then past.
Time series model
It is only a tool, and the decision maker—including the analyst—must realize that the bottom line in a _________ may or may not be the “right” decision when taking into account political, social, and other factors.
Cost-Benefit Analysis
Designs the appropriate marketing strategies and plans that will help ensure that a project’s target users are reached and will accept the project outputs.
Market Study
To determine whether or not to pursue a project, the calculated _____ must be compared to a minimum acceptable rate of return that should reflect the time value of money, risk, etc.
IRR
________ states that a policy, program or project should be adopted if the winners could in principle compensate the losers, which requires that the total benefits outweigh the total costs.
Kaldor-Hicks Criterion