MAR 16

Question 1

the goal ___ is to influence how customers think, feel, and act toward a brand or market offering.

Answer 1

marketing communications

Question 2

a direct communication that marketers can use to communicate with a target market?

Answer 2

personal selling

Question 3

when a customer lets a producer know something about its products or advertising, the customer is providing ___.

Answer 3

feedback

Question 4

in the traditional model of the marketing communication process, the marketer is the ___ and the consumer is the ___.

Answer 4

sender, receiver

Question 5

Communication between consumers about a brand, marketing offer, or marketing message is referred to as___.

Answer 5

word of mouth

Question 6

type of marketing communication tool offers the marketer the lowest level of control over the message?

Answer 6

word of mouth

Question 7

unlike public relations, ___ messages are by definition paid marketing communications.

Answer 7

advertising

Question 8

after determining its advertising objectives, the company’s next step in developing an advertising program is to ___.

Answer 8

set its advertising budget

Question 9

which type of advertising is used to maintain brand awareness?

Answer 9

reminder advertising

Question 10

which message execution style depicts average people using a product in an everyday setting?

Answer 10

slice of life

Question 11

marketing communications

Answer 11

the messages sent from organizations to members of a target market in order to influence how they think, feel and act toward a brand or marketing offering