MAN ch 19 Flashcards
A marketing ___ is defined as a group of marketing variables a business controls with the intent of implementing a marketing strategy directed at a specific target market.
mix
in the 1950s concept of the 12 categories of a marketing mix, ___ included determining whether any intellectual property would be involved in the marketing plan.
branding
which of the following 4 Ps was NOT one of the 12 categories of marketing variable in the 1950s concept of a marketing mix?
relational
It is most useful to think of the 4 Ps from a(n) ___ perspective
managerial
once a marketing-mix decision is made, the marketing team should ____.
monitor marketing performance and the target market
A company’s marketing-mix strategies should be reevaluated ___.
constantly
Cadillac’s portfolio consists of sedans, a crossover, a sport utility vehicle, and a high- performance version of the sedan. The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ___ element of the marketing mix.
place
Axe, a brand of male grooming products targeting at males aged 18-24, focused its marketing mix on creating a Web presence before launching a more traditional advertising campaign that included television advertising. The decision to focus on the Web at first was based on ____.
the target’s level of familiarity with the media
a marketer analyzing whether members of the target audience like the product or service offered is analyzing the ___ element of the marketing mix.
product
which of the following questions most closely involves analysis of the price element of the marketing mix?
what do competitors charge for their products?
