MAN exit quiz

Question 1

Enabling meaning, personalized communication between a business and its customers is most essential to which of the following?

Answer 1

customer relationship management

Question 2

businesses use the marketing concept when they focus on ___.

Answer 2

fulfilling the expectations of their customers

Question 3

decisions concerning the selection of a target market and the creation of a marketing and the creation of a marketing mix are made primarily as part of the ____ component of the marketing planning process

Answer 3

marketing strategies

Question 4

a ___ strategy outlines how, when and where a company will make its product or service available to target consumers.

Answer 4

place

Question 5

a ___ is a document that includes an assessment of the marketing situation, marketing objectives, marketing strategy and marketing initiatives.

Answer 5

marketing plan

Question 6

your new employer has asked you, as a new marketing graduate, to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts., You have been asked to identify a(n) ____.

Answer 6

marketing segment

Question 7

information about which of the following would most likely be included in the marketing mix component of the marketing strategy?

Answer 7

pricing

Question 8

a marketing ___ is defined as a group of marketing variables a business controls with the intent of implementing a marketing strategy directed at a specific target market

Answer 8

mix

Question 9

to attract a target audience of 25-to 35 years old, Godiva also began purchasing ad space in Vogue and vanity fair. In doing so, Godiva altered the ___ element of its marketing-mix strategy.

Answer 9

promotion

Question 10

which of the following is the placement of a product or service offering in the minds of consumer targets

Answer 10

positioning