MAR 15 Flashcards
retailers and retailing activites
retailers sell produces to consumers for nonbusiness use
store carries several product lines across multiple categories
department
specialty stores carry ___ with __ within them.
narrow product categories; wide selections
apparel manufacturers send overruns and factory second to ___, while they send new merchandise to department stores.
off-price retailers
___ are self-service retailers that carry food and nonfood items arranged in departments
supermarkets
convenience stores
they create time utility for their customers
A retail margin is the difference between ___ and ___.
a product’s retail selling price; a product’s wholesale cost
retailers place the most emphasis on salespeople assisting customers throughout the purchase process?
full-service retailers
____, such as best buy and sears, allow customers to serve themselves, but also have knowledgable sales associates available to provide guidance
limited-service retailers
used to create store atmospherics
store layout