MAR 15 Flashcards

1
Q

retailers and retailing activites

A

retailers sell produces to consumers for nonbusiness use

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2
Q

store carries several product lines across multiple categories

A

department

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3
Q

specialty stores carry ___ with __ within them.

A

narrow product categories; wide selections

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4
Q

apparel manufacturers send overruns and factory second to ___, while they send new merchandise to department stores.

A

off-price retailers

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5
Q

___ are self-service retailers that carry food and nonfood items arranged in departments

A

supermarkets

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6
Q

convenience stores

A

they create time utility for their customers

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7
Q

A retail margin is the difference between ___ and ___.

A

a product’s retail selling price; a product’s wholesale cost

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8
Q

retailers place the most emphasis on salespeople assisting customers throughout the purchase process?

A

full-service retailers

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9
Q

____, such as best buy and sears, allow customers to serve themselves, but also have knowledgable sales associates available to provide guidance

A

limited-service retailers

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10
Q

used to create store atmospherics

A

store layout

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