Manchester Rebranding Case Study

Question 1

Why did Manchester need rebranding

Answer 1

-badley built flats
- poorly lit areas and open spaces occupied by gangs and drug addicts and decline led to gun crime and violence
-98% of flats were council owned
-30% of people in the area were in a state of poor health
- bad reputation and negative image - decline in textile and mill factories, became known as the deindustrialised city
- Manchester was bombed by the IRA
- high unemployment, in 1981 it was over 20% and 207,000 manufacturers lost their jobs

Question 2

What did they do ?

Answer 2

-Hulme was redeveloped as of slum clearance in the 1960s
-lots of new high rise flats built
-new shopping area roads and community facilities
-over 40,000 houses and 53,000 jobs created from construction and business opportunity like the new shopping centre
-large area of derelict land reclaimed and 3,000 new businesses established
- Hulme attracted wealthy residents and workers
-as Hulme was close to Manchester city centre it became the place from new wealthy city dwellers
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Question 3

What was east Manchester’s industry and what happened

Answer 3

It was dominated by heavy industries and cotton mills and during deindustrialisation people left to find work so it became depopulated.
This resulted in companies relocating due to lack of skilled workers

Question 4

What type of area was east Manchester and what changed

Answer 4

I’m 1990s the area was largely brownfield site and a stadium and sports facility were built in Clayton to house the 2002 common wealth games

Question 5

What was successful in rebranding

Answer 5

-music and TV help to advertise
- infrastructure improved
- affordable housing built to attract young people

Question 6

What were failures of rebranding

Answer 6

• properties are now too expensive
• crime increased
• police aren’t as strong
• complaints about transport safety

Question 7

Economic improvements of common wealth games 2002 in Manchester

Answer 7

-£2 billion from tourism
-37,000 full time jobs created

Question 8

Environmental improvements of common wealth games 2002 in Manchester

Answer 8

Over 80% of transport was on public transport saving 860,000 car miles

Question 9

Social improvements of common wealth games 2002 in Manchester

Answer 9

-10,500 volunteers trained
-More interest in the city
-20,000 employment opportunities
-Post common wealth games volunteer program

Question 10

Infrastructure improvements of common wealth games 2002 in Manchester

Answer 10

• city of Manchester stadium developed
• aquatic centre
• velodrome
• rebranding of Piccadilly gardens and train station