Apple Case Study Flashcards
Where is Apple Inc.’s headquarters located?
Apple Park, Cupertino, California, USA.
When was Apple founded, and what significant acquisition did it make in 1982?
Apple was founded in 1976 and acquired Macintosh in 1982.
Name three factors contributing to Apple’s success.
- Stylish and well-designed products
- Strong branding and customer loyalty
- Innovation and regular product updates
Where are Apple’s products primarily designed, assembled, and sold?
Designed in Silicon Valley (California), assembled in China (by Foxconn and Pegatron), and sold globally.
Why does Apple manufacture in China?
- Lower production costs with competitive outsourcing.
- A large, skilled, and non-unionized workforce.
- Shenzhen’s Special Economic Zone incentives.
How does Apple manage its supply chain efficiently?
It ships components directly to assembly sites, reducing stockpiling and warehousing costs.
Where is Apple’s European headquarters?
Cork, Ireland.
What is Apple’s presence in the USA?
- HQ and R&D in Cupertino, CA
MacPro assembly in Austin, TX
Five data centers across the USA
Over 90,000 employees in all 50 states
What is Apple’s key assembly partner, and where are its major assembly sites?
Foxconn, with factories in Shenzhen, Zhengzhou, and Chengdu, China.
What controversy did Apple face regarding taxes in Ireland?
The EU ruled in 2016 that Apple received illegal state aid from Ireland and owed €13 billion in back taxes.
What labor issues have been reported at Apple’s supplier factories?
- Excessive working hours
Low wages
Use of student labor in factories
How has Apple responded to labor and environmental criticisms?
- Established a Supplier Code of Conduct
Uses 100% renewable energy in its US facilities
Introduced the “Green my Apple” campaign
Which is Apple’s largest market?
The United States.
What challenges has Apple faced in China?
Increased competition from Huawei and a plateauing smartphone market.
Why has Apple struggled in India’s market?
Dominance of cheaper smartphone brands.
