Liverpool Rebranding Case Study Flashcards
Why did Liverpool need rebranding
In 18th and 19th century Liverpool was a huge port handling thousands of tonnes of imports and exports daily
It was filled with crime, poverty, traffic congestion and lack of services, vandalism and economic and social decline due to docks closing in 1980s leading to industrial decline
Why did locals not have many jobs
A port was built further out the city meaning less employment for locals
Shopping in Liverpool
Used to be the 3rd most visited shopping destination in 1960s but in 2002 it dropped to 17th and 2008 back up to 5th.
It has a potential catchment of 1.8 million which led to development of Liverpool one shopping centre.
How much did Liverpools rebranding cost
£4 billion
What is the culture like in Liverpool
• European capital city of culture was presented to Liverpool in 2008due to the cities rich history, culture and art heritage • Rich music history (beetles)
• In 2008 £2.8 mill spent on economy boosting it by £800 million
• 15 million tourists were attracted to over 7,000 cultural events across the city in one year
•monthly markets attract local artists
What was done to Liverpool waterfront
£29 million was put into regeneration of the waterfront. In 2004 it was awarded as a world heritage site.
£19 million liner terminal built on princess dock
Rebuilding of museum of Liverpool in 2010 (£10 million)
What other features have been done to develop Liverpool one shopping centre
Development and creation of
- 160 stores
- 600 residential units
- 14 screen cinemas
- Transportation improvements
-£1 billion into a public open space
- Retail centre
- Ice rink
Has the regeneration been successful
-85% of people think the city was better to live in in 2008
- More successful university’s
- Large brands and businesses have been attracted to the area, creating lots of investment
- Retail has provided job opportunities and more money, supporting the rapid population growth of the city and has successfully rebranded the area
Why hasn’t the regeneration project been successful
•Areas outside the city still face deprivation
•Crime is 78% higher than national average
•reliance on retail and tourism has shown how vulnerable they are since covid
How was Toxteth rebranded after race riots
The Merseyside developments corporation set to reclaim 4km^2 of derelict land - creating new housing and thousands of new jobs
Albert dock
The former derelict ship was made into a toast attraction in 1988 attracting 4 million a year now.
