Managing Operations 2 Flashcards
Objective of a Supply Chain
- maximize overall value created
- “value” is difference between what the final value is worth to the customer and the effort the supply chain expends in filling the customer request
- value is correlated to supply chain profitability (revenue - cost across the supply chain)
Supply Chain Management
- Supply Chain - linking raw material to finished product (customers, retailers, distributors, manufacturers, suppliers
- Management of flows between and among the supply chain stages to maximize total supply chain profitability
Supply Chain Strategy or Design
- decisions about the structure of the supply chain and what processes each stage will perform
1. Strategic (locations/capabilities of facilities, products to be made/stored, modes of transportation, info systems
2. Design Decisions (long-term and expensive to reverse and must support strategic objectives of the firm)
Supply Chain Planning
- definition of a set of policies that govern short-term operations
- starts with a forecast of demand in the coming year
- must consider demand uncertainty, exchange rates, competition
1. Planning (which markets will be supplied, inventory policies, timing and size of market promotions)
Supply Chain Operation
- time horizon is weekly/daily (much less uncertainty)
- decisions regarding individual customer orders
- goal is to implement operating policies (already set in place) as efficiently as possible
- allocate orders to inventory or production, set order due dates, pick lists, delivery schedules, etc.
Push/Pull View of Supply Chain Process
- Push Process - procurement, manufacturing and replenishment cycle (speculative - initiated in anticipation of customer orders)
- Customer Order Arrives
- Pull Process - customer order cycle (reactive - initiated in response to an order)
Questions to Fit Supply Chain to Corporate Strategy
- What are customer and supply chain uncertainties?
2. What is the supply chain that will match it?
Supply Chain Uncertainties
Have to know:
- the needs of the customer segment -if demands are wide, more uncertainty
- what quantities they are ordering - if lead time decreases, more uncertainty
- how much variety - more variety, more uncertainty
- what level of service - more service, more uncertainty
- how much they are willing to pay
- innovation - more innovation, more uncertainty
Variables of Supply Chain (2)
- Responsiveness -
- higher costs
- high price margin
- high buffer stock of inventory
- flexible - Efficiency
- lower costs
- low price margin
- low inventory
- low cost (versus flexible)
Supply Chain in terms of Product Life Cycle
- Introduction and Growth Stages = higher implied uncertainty, high margins (time is important), product availability is most important (cost is secondary)
- Maturity and Decline Stage = predictable demand, lower margins, price is important
Distribution in the Supply Chain
Distribution = the steps taken to move and store product from the supplier stage to the customer stage
- directly effects cost and the customer experience and therefore drives profitability
- choice of distribution network can achieve objectives from low cost to high responsiveness
- evaluated along two dimensions at the highest level
1. Customer needs are being met
2. Cost of meeting customer needs
Distribution Network Design and its Dimensions
- distribution drives profitability of the supply chain
1. Customer Needs being Met - response time, product variety, product availability, return-ability, customer experience
2. Costs - inventories, transportation, facilities, handling, information
Seven Design Options for a Distribution Network
- Manufacturer Storage with Direct Shipping (e.g. Amazon)
- Manufacturer Storage with Direct Shipping and In-Transit Merge (e.g. Dell)
- Distributor Storage with Carrier Delivery (e.g. Showroom sales)
- Distributor Storage with Last Mile Delivery (e.g. furniture store)
- Manufacturer or Distributor Storage with Customer Pick-Up (cross-docking - from truck-to-truck - no distribution center)
- Retail Storage with Customer Pick-Up
- Selecting a Distribution Network Design
Promotion
- a way to manage demand
- reducing prices can attract new customers (market growth)
- reducing prices can attract customers who otherwise would have bought from a competitor (stealing market share)
- reducing prices may encourage customers to buy more for future consumption (forward buying)…however this could reduce future profits
Transportation Costs
- for carrier (who transports goods): vehicle-related costs, operating costs and trip cost
- for shipper (who wants goods transported): inventory, transportation and facility costs
Transportation Modes
- TL: Truck-load
- LTL: less than truck load (due to Just-in-time production)
- rail, air, water, pipelines, etc.
Transportation Networks (2)
- Direct Shipping Network - each supplier to each buyer
2. Direct Shipping with - Milk Run - several suppliers - pick-up supplies from supplier to supplier
The Bullwhip Effect and Strategies to Reduce It
- the fluctuations in orders become larger at every step up the supply chain - from the customer through to the raw materials suppliers (e.g. small variation in demand at the customer level and the warehouse level goes up too much
- strategies to reduce:
- collect sales data at point of sale
- allow only smaller increases in orders
- keep prices stable
- discourage hoarding
- don’t increase production just because demand has increased
Quality Definitions
- Conformance to Design
- Fitness for Use
- Meeting/Exceeding Customer requirements now and in the future
- Attributes such as: performance, reliability, maintainability, features, serviceability
Four Dimensions of Quality
- Quality of Design - decided before the product is produced
- Quality of Conformance - meets specifications
- Meets the abilities - high reliability, maintainability and availability
- Field Service
Why Quality?
- Direct Costs - rework costs, warranties, service calls
2. Hidden Costs - overtime, delays, reputation, excess inventory
Costs of Quality
- Appraisal Costs - costs of ensuring quality such (e.g. inspection)
- Prevention Costs - costs of reducing of defectives (e.g. training)
- Failure Costs
a. internal - defectives before the product leaves (e.g. re-testing)
b. external - defectives incurred after the product leaves (e.g. litigation)
Juran’s Trilogy (in terms of TQM)
Quality Planning -> Quality Control -> Quality Improvement
- emphasis on management
- “vital few, trivial many” - 20% of the quality problems caused 80% of the costs
- quality is a predictable degree of uniformity and dependability at low cost suited to the market
Deming’s PDCA Cycle (in terms of TQM)
P - Plan - set objectives
D - Do - implement
C- Check - determine shortfall between objectives and what is implimented
A - Act - take corrective action
Fishbone Diagram
- brainstorm and create Ishikawa (fishbone) Diagram
- cause and effect analysis
8 M’s Used in Manufacturing (in terms of TQM)
- Machine (technology)
- Method (process)
- Material (raw materials, consumables, information)
- Man Power
- Measurement (inspection)
- Milieu/Mother Nature (environment)
- Management/Money Power
- Maintenance
7 P’s Used in the Service Industry (in terms of TQM)
- Product = service
- Price
- Place
- Promotion
- People/Personnel
- Process
- Physical Evidence
The 5 S’s Used in the Service Industry (in terms of TQM)
- Surroundings
- Suppliers
- Systems
- Skills
- Safety
Histogram & Pareto Diagram
- pareto takes the one with the highest frequency, plot and then the next highest, plot, etc.
ISO 9000
- quality standard developed by International Standards Organization
- purpose = define, establish, maintain an effective quality system for manufacturing and service industries
- gives a certification by being assessed by an examiner
Acceptance Sampling
- performed on goods that already exist to determine what percentage of products conform to specifications
- executed through sampling plan
- results include accept, reject or re-test
1. A large number of items must be processed in a short time
2. The cost consequences of passing defectives are low
3. destructive testing is required
4. fatigue or boredom caused by inspecting large numbers of items leads to sampling
Sampling Plan
- usually denoted as (n, c) plan for a sample of size n where the lot is rejected if more than c defectives
AQL and LTPD
AQL = acceptable quality level of a sample (e.g. the best level you're looking for) LTPD = Lot tolerance percentage defective (worst you're willing to accept)
Type I vs. Type II Error (in terms of Sampling)
- Type I (producer’s risk) - a lot that was acceptable is rejected (Alpha, AQL)
- Type II (consumer’s risk) - an unacceptable lot was accepted (Beta, LTPD)
Types of Process Variation
- Common Cause Variation - sum of many “chance causes” - non-traceable to a single cause. Essentially noise in the system.
- Special Cause Variation - due to differences btw people, machines, materials, methods. Occurrences of a special cause is a result of an out of control condition
Process Capabilities
- once there is process control, can answer the question of whether the process is capable of meeting customer’s specifications