Management Levels Flashcards
Objectives of the normative management (2 elements)
- Development
- Viability
What are the 3 levels of management in an organisation?
1) Normative Management
2) Strategic Management
3) Operational Management
Objectives of the Strategic management (2 elements)
- New potential for success
- Existing potential for success
Objectives of the operational management (2 elements)
- Success
- Liquidity
Orientation references of the normative management
Support and willingness to cooperate of reference groups
Orientation references of the strategic management (2 elements)
- Customer: problems / solutions
- Market position
Orientation references of the operational management
- Cost - Earnings
- Income - Expenditures
Other term for corporate policy
Normative goals
Structure of the goals and management pyramid
1) Vision
2) Mission
3) Corporate mission
= Normative goals or Corporate policy
4) Corporate goals
= Strategic goals or strategic management
5) Divisional goals
6) Functional goals
= Operational goals or operational management