Management & Information Systems Flashcards
data analytics
process of transforming raw data into usable information for businesses
descriptive data analytics
describes and answers
questions about what has happened over a period of time
diagnostic data analytics
focuses on and answers
questions about why something has happened
predictive data analytics
projects and answers
questions about what is likely to happen in the foreseeable future
prescriptive data analytics
supports strategic
planning and an appropriate course of action by answering
questions about what should be done
database
a computerized system that makes it easy to store, search and select data and information
cybersecurity
the protection of computer systems from unwarranted information disclosure, as well as theft or damage to computer hardware, software or data
cybercrime
any illegal activity carried out using computers by deliberately and maliciously targeting computers, computer networks or networked devices
phishing
use of deceitful messages designed
by the attacker to trick victims into revealing sensitive information.
ransomware
use of malicious software where victims are threatened threaten to publish personal data or permanently block access to the data unless a ransom is paid to the attackers
email and internet fraud
use of enticing messages in emails and text messages, such as “Tap on this link and claim your $1 million today!”
indentity theft
when an individual’s private information is stolen and used without any permission
account hijacking
when an individual’s
private or profession account is stolen and abused or misused
intellectual property theft
piracy or theft of
materials that legally belong to others
critical infrastructures
he essential and
interrelated physical structures and facilities needed for the effective functioning of a business
artificial neural networks
a form of machine learning that use learning algorithms that can independently
make adjustments as they receive new input (basis of AI)
data centres
physical facility or space of networked
computers and component resources that supports businesses
in housing their critical applications and data (routers, firewalls, secured storage systems)
cloud computing
virtual resource or online space that enables businesses to store,
organize and retrieve data in safe and efficient ways (google drive, icloud, dropbox)
virtual reality
an artificial,
3-dimensional environment that is created with software
and presented to the user in a realistic way that people can explore and interact with
internet of things
a broad system of physical objects embedded with electronics, software and
sensors that connect to the Internet (smartphones, office security appliances)
artificial intelligence
an aspect of computer science that focuses on the ability of smart machines to perform
tasks that typically require human intelligence (voice commands like Siri or Alexa)
machine learning
subset of AI that includes algorithms that can memorize on their own and anticipates results without anyone explicitly
programming the system to do so
big data
the process of collecting and analysing large amounts of data sets to identify trends and patterns that can
be used in strategies and decision-making
uses of big data
generating marketing insights, tracking and monitoring, improved decision-making
customer loyalty programmes
any strategy that encourage customers to continue buying the same products and brands of the business, instead of switching to those provided by competitors
digital taylorism
- specialisation and divisioun of labour by breaking down complex tasks into simpler ones
- measure everything that workers do so productivity can be measured
- link pay to performance using a differentiated payment system
data mining
the process of extracting raw data from large amounts of different data sets and summarizing it into useful and comprehensive information for further use
applications of data mining
consumer profiling, marketing planning, sales forecasting, market research, customer loyalty schemes, market basket analysis, production planning, R&D
Management Information Systems
refers to the study of advanced computer technologies and their impact on organizations, people and the relationships among them
