Management & Information Systems

Question 1

data analytics

Answer 1

process of transforming raw data into usable information for businesses

Question 2

descriptive data analytics

Answer 2

describes and answers
questions about what has happened over a period of time

Question 3

diagnostic data analytics

Answer 3

focuses on and answers
questions about why something has happened

Question 4

predictive data analytics

Answer 4

projects and answers
questions about what is likely to happen in the foreseeable future

Question 5

prescriptive data analytics

Answer 5

supports strategic
planning and an appropriate course of action by answering
questions about what should be done

Question 6

database

Answer 6

a computerized system that makes it easy to store, search and select data and information

Question 7

cybersecurity

Answer 7

the protection of computer systems from unwarranted information disclosure, as well as theft or damage to computer hardware, software or data

Question 8

cybercrime

Answer 8

any illegal activity carried out using computers by deliberately and maliciously targeting computers, computer networks or networked devices

Question 9

phishing

Answer 9

use of deceitful messages designed
by the attacker to trick victims into revealing sensitive information.

Question 10

ransomware

Answer 10

use of malicious software where victims are threatened threaten to publish personal data or permanently block access to the data unless a ransom is paid to the attackers

Question 11

email and internet fraud

Answer 11

use of enticing messages in emails and text messages, such as “Tap on this link and claim your $1 million today!”

Question 12

indentity theft

Answer 12

when an individual’s private information is stolen and used without any permission

Question 13

account hijacking

Answer 13

when an individual’s
private or profession account is stolen and abused or misused

Question 14

intellectual property theft

Answer 14

piracy or theft of
materials that legally belong to others

Question 15

critical infrastructures

Answer 15

he essential and
interrelated physical structures and facilities needed for the effective functioning of a business

Question 16

artificial neural networks

Answer 16

a form of machine learning that use learning algorithms that can independently
make adjustments as they receive new input (basis of AI)

Question 17

data centres

Answer 17

physical facility or space of networked
computers and component resources that supports businesses
in housing their critical applications and data (routers, firewalls, secured storage systems)

Question 18

cloud computing

Answer 18

virtual resource or online space that enables businesses to store,
organize and retrieve data in safe and efficient ways (google drive, icloud, dropbox)

Question 19

virtual reality

Answer 19

an artificial,
3-dimensional environment that is created with software
and presented to the user in a realistic way that people can explore and interact with

Question 20

internet of things

Answer 20

a broad system of physical objects embedded with electronics, software and
sensors that connect to the Internet (smartphones, office security appliances)

Question 21

artificial intelligence

Answer 21

an aspect of computer science that focuses on the ability of smart machines to perform
tasks that typically require human intelligence (voice commands like Siri or Alexa)

Question 22

machine learning

Answer 22

subset of AI that includes algorithms that can memorize on their own and anticipates results without anyone explicitly
programming the system to do so

Question 23

big data

Answer 23

the process of collecting and analysing large amounts of data sets to identify trends and patterns that can
be used in strategies and decision-making

Question 24

uses of big data

Answer 24

generating marketing insights, tracking and monitoring, improved decision-making

Question 25

customer loyalty programmes

Answer 25

any strategy that encourage customers to continue buying the same products and brands of the business, instead of switching to those provided by competitors

Question 26

digital taylorism

Answer 26

• specialisation and divisioun of labour by breaking down complex tasks into simpler ones
• measure everything that workers do so productivity can be measured
• link pay to performance using a differentiated payment system

Question 27

data mining

Answer 27

the process of extracting raw data from large amounts of different data sets and summarizing it into useful and comprehensive information for further use

Question 28

applications of data mining

Answer 28

consumer profiling, marketing planning, sales forecasting, market research, customer loyalty schemes, market basket analysis, production planning, R&D

Question 29

Management Information Systems

Answer 29

refers to the study of advanced computer technologies and their impact on organizations, people and the relationships among them