male representation Flashcards
what were easthopes male stereotypes found in media
-joker who masks emotion with humour
-jock who uses aggression to show power
-big shot who is economically successful
how are men portrayed positively in the media
-dominant role of older men often with younger women
-males more-likely to be used in voiceovers,reinforcing idea of men being authority figures
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what are traditional representations of men
attributes like strength,power,authority,control
media reinforces hegemonic masculinity
what did connell suggest
hegemonic masculinity is the idea that there is a particular veiw of masculinity of being a real man that is dominant in western culture .This instills hierarchy that real men are at the top of the hierarchy above women
how are media representations changing
wider representations of masculinity
what did gauntlett suggest about changing representations
new form of masculinity was being encouraged idea of a metrosexual man being encouraged in magazines to give men more ideas about masculinity
what is a metrosexual man
A metrosexual is a man who is usually heterosexual and lives in an urban area, and is very concerned with his appearance, grooming, and personal style
example of metrosexual men
Harry Styles and David Beckham
what else are men now being portrayed in particularly in fragrance adverts
sex objects
what have these changing representations lead to
crisis of masculinity where the precise role of men in society is in flux . Men no longer have to provide as the bread winner ,this is dangerous as hegemonic masculinity is replaced with toxic masculinity
what is toxic masculinity
negative sides of hegemonic masculinity like misogny ,violence and homophobia
