Main property configurations Flashcards
GTAG
stand for global site tag.
Its a new version of Google Analytics code that can integrate several kinds of tracking. It’s Universal analytics with a new and more adaptive approach to google products
GTM
Google tag manager
Google Tag Manager
javascript tags scheduler and manager.
it allows marketeers to manage pieces of code to put in the page to control analytics, pixels, affiliate marketing and others.
If you use GTM you dont need to bother with installing universal analytics or GTAG manually, its done via GTM automactily
what are the main beneficts of GTAG
if u update your current google analytics tag (analytics.js) to the latest tag (gtag.js) you will benefit from:
1. future-proof conversion measurement: benefit from the latest features and integrations as they become available so that you ll be better equipped to continue measuring conversions accurately if non-google changes occur.
2. code-less tag management: turn measurement features on and off whitin your google analytics account without having to manually change tags in your page
3. faster and easier integration: seamlessly implement and integrate with other google products, such as Google Ads and Google Optimize
How to code a tag inside a website page
- Copy your tracking code snipper and past the code into the HTML of your web page
- The code should be place on every page of your website that you want to track
- Google recommends placing after the opening <head> HTML tah
what cookies does the gtag.js in GA4 uses
_ga
ga <container-id></container-id>
what is the default expiration time of each gtag.js cookie
2 anos
whats the difference between the cookies used in gtag.js
_ga -> used to distinguish users
ga -> used to persist session state
what cookies are used in analytics.js
_ga
_gat
what is the default expiration time for cookies are used in analytics.js
_ga -> 2 anos
_gat -> 10 minutos
whats the difference between the cookies used in analytics.js
_ga -> used to distinguish users
_gat -> used to throttle request rate
whats the condition for google to use more than the usual cookies
if google expriments are being used
what cookies are also going to be used if google expriments are active
_ _ utmx
_ _ utmxx
what is the default expiration time of each google expriment tag
_ _ utmx -> 18 months
_ _ utmxx -> 18 months
whats the difference between the cookies used in google expriments
_ _ utmx -> used to determine a user’s inclusion in an expriment
_ _ utmxx -> used to determine the expiry of expriments a user has been included in
what else is used if someone is using the google analytics display advertiser features such as remarketing
thrid party cookie -> DoubleClick
