Exploration and Advanced Query Engine

Question 1

GA4 is missing some features for exploratory analysis in the reporting interface that were present in the Universal Analytics one. what can you do ?

Answer 1

acess the analysis hub functionality inside GA4

Question 2

What is GA4 Custom Audiences

Answer 2

powerful segmentation engine that allow us to select the target people we need to analyze or to optimize the experience

Question 3

How can we create custom audiences?

Answer 3

using dimensions and metrics. we can focus on specific characteristics, behaviours or classifications

Question 4

What are the 3 components to the formed reports inside GA4?

Answer 4

1. Variables - select the data you plan to use in a report by choosing the data range, segments, dimensions and metrics
2. Tab Settings - on this tab, you can configuere what the report will look like
3. The Output - onde everything is configured, you will get access to the report to analyse data

Question 5

what is the true value of GA4 when comparing with Universal Analytics

Answer 5

its the ability to create data explorations and customizations to measure the information our business really needs. From funnel analysis to cohorts, and other user explorations, we have a lot of options in Data Explorations

Question 6

What are some of the Data Explorations

Answer 6

1. Free form exploration
2. Cohort Exploration
3. Funnel Exploration
4. Segment Overlap
5. User exploration
6. Path Exploration
7. User lifetime

Question 7

Free form exploration

Answer 7

explore your dara in a familiar cross tab layout, you can also apply several different visualization styles in free form, including bar charts, pie charts, line charts, scatter plots and geo maps

the most flexible report includes many capabilities. can act as a simple table, but also as a pivot table, can contain graphics and allow us to dynamic gather our insights

Question 8

Cohort exploration

Answer 8

gain insights from the behaviour and performance of groups of users related by common attributes

want to know how your users behave over a period of time? this report allow us to see the impact and behaviour of users over time. focus on a starting moment and analyze related behaviour, such as returning users coming back or purchasing again

Question 9

Funnel Exploration

Answer 9

visualize the steps users take to complete tasks on your site or app, and see how you can optimize user experience and identify over - or - under performing audiences

In GA4, Google made it much easier to analyze funnels using multiple pìeces of information. we can understand the evolution over any funnel steps and compare it between segments. It also allow us to easily identidy our steps and look for the different impacts in the performance

Question 10

Segment Overlap

Answer 10

see how different user segments relate to each other. use this techinque to identify new segments of users who meet complex criteria

In a multi-devide and multi-session journey. knowing the different user behaviour is key to better design our strategy. Compare up to 3 audiences with segment comparisons and understand how they overlay, allowing us to find new audiences

Question 11

User exploration

Answer 11

exqamine the users that make up segments you create or import, you can also drill down into individual user activities

Question 12

path exploration

Answer 12

visualize the paths your users take as they interact with our website or apps

lacking the reports for analyzing the paths, here the Path Analysis. It allows to compare in a much clearer and easier the different internal and external navigational trends

Question 13

user lifetime

Answer 13

explore user behaviour and value over their lifetime as a customer

a complete new vision to the impact of users and the way they engage over time

Question 14

what are explorations and what to use them for

Answer 14

unique way to get access to the full database of google analytics

1. segmentation
2. data extraction
3. data analysis
4. reporting