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Journalism 101 Exam Two > Magazines > Flashcards

Magazines Flashcards

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1
Q

What types of magazines are there?

A

Niches publications

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2
Q

What type of magazines are professional, trade and business?

A

DAYSPA, restaurant

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3
Q

What type of magazines are industrial, company and members?

A

AAPP, American Way

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4
Q

What type of magazines are consumer magazines?

A

People, Time and Rolling Stone

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5
Q

What types of consumer magazine?

A

alternative, children’s, ethnic, fashion, literary, sports and news

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6
Q

Magazine Economics?

A

Drop prices, increase circulation, sell ads, recoup losses, and deliver markets

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7
Q

Advertising?

A

53% editoral, 47% ads,

55% of magazines revenue comes from ads

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8
Q

Split Runs

A

College Basketball- change cover based on location

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9
Q

Types of circulation

A

subscription, single copy sales, controlled circulation, controlled publishing and pass-along

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10
Q

Circulation

A 
magazines base price of advertising on circulation 
ex: 
Full page in Vogue--$188,000
Circulation-12 million
Full page in SI--$412,500
Circulation 30 million
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11
Q

Trends

A

majority of magazines have an online edition, ads in print are more effective, readers like mobile magazines, but people still prefer prints

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12
Q

Measuring Circulation

A

beyond the numbers, looking at Apps and impact of ads on brand awareness

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13
Q

Print to Web

A

Glamour

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14
Q

Online Only

A

Salon, reading on your phone, tablet

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15
Q

Custom Magazines

A

magazines created for an individual company trying to reach a narrow audience
EX: WebMD

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16
Q

Custom: Brand Magazines

A

rather than buying ad space in a magazine, the company publishes the magazines

17
Q

Custom: Magalogues

A

catalogues masquerading as a magazine

Ex; J. CREW

18
Q

Advertorials

A

Ads that look like articles

“ Cloak of respectability”

19
Q

Ethics: do advertisers make the rules?

A

editorial content vs. ad placement
complementary copy and ad-pull policy
Do not photoshop, or crop photos
Seventeen takes the pledge

20
Q

5 most digitally, altered body parts

A

breasts, waist, skin tones, arms, thighs

21
Q

Elements of a good cover

A

imagery (grab attention), mashead (name of magazine), color, eye content (with us), pick me up!!!

22
Q

What is America’s first national mass medium?

A

Magazines, it forums for politics, showcase photography/literature

23
Q

What was the home of investigative journalism?

A

Magazines

24
Q

Was magazines an outlet for for women?

A

yes-prompter of women’s right to vote

25
Q

Early history?

A

First magazine was in France, first political magazine in England

26
Q

What did early magazines do?

A

commentary, arguments, newspapers all looked alike, poetry, philosophy and politics ad serves the elites

27
Q

Magazines in the U.S at first

A

1 picture/ 1 color (black and white)

develops slowly, focused on politics, distribution os difficult

28
Q

What are the problems?

A

Delivery is expensive, its costly/heavy, circulation is small

29
Q

19th century-PRE-WAR

A

literacy is higher, printing is cheaper, social movement flourish( abortion, labor reform), short stories, poem, essays

30
Q

19th century-POST-WAR

A

literacy increases, cheap distribution, lower postal rates, railroads, 10 cents, grew in numbers

31
Q

Women’s magazines flourish

A

ladies home journal, suffrage, national marketplace for products
Ex: how-to-for homemaker

32
Q

Marketplace

A

industrialization, from rural to urban economy, development of brands and consumer goods, companies need to place advertise

33
Q

life in pictures (best photography)

A

women encourage to leave home/work

astronauts: man on the moon

34
Q

TV comes along

A

continous storytelling, novelty factors, moving pictures (visual), ads decline
1950’s at night you watched all together

35
Q

What changes in magazines?

A

its all about specialization, lifestyle, adveristing markets
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Journalism 101 Exam Two (4 decks)

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