Magazines

Question 1

What types of magazines are there?

Answer 1

Niches publications

Question 2

What type of magazines are professional, trade and business?

Answer 2

DAYSPA, restaurant

Question 3

What type of magazines are industrial, company and members?

Answer 3

AAPP, American Way

Question 4

What type of magazines are consumer magazines?

Answer 4

People, Time and Rolling Stone

Question 5

What types of consumer magazine?

Answer 5

alternative, children’s, ethnic, fashion, literary, sports and news

Question 6

Magazine Economics?

Answer 6

Drop prices, increase circulation, sell ads, recoup losses, and deliver markets

Question 7

Advertising?

Answer 7

53% editoral, 47% ads,

55% of magazines revenue comes from ads

Question 8

Split Runs

Answer 8

College Basketball- change cover based on location

Question 9

Types of circulation

Answer 9

subscription, single copy sales, controlled circulation, controlled publishing and pass-along

Question 10

Circulation

Answer 10

magazines base price of advertising on circulation 
ex: 
Full page in Vogue--$188,000
Circulation-12 million
Full page in SI--$412,500
Circulation 30 million

Question 11

Trends

Answer 11

majority of magazines have an online edition, ads in print are more effective, readers like mobile magazines, but people still prefer prints

Question 12

Measuring Circulation

Answer 12

beyond the numbers, looking at Apps and impact of ads on brand awareness

Question 13

Print to Web

Answer 13

Glamour

Question 14

Online Only

Answer 14

Salon, reading on your phone, tablet

Question 15

Custom Magazines

Answer 15

magazines created for an individual company trying to reach a narrow audience
EX: WebMD

Question 16

Custom: Brand Magazines

Answer 16

rather than buying ad space in a magazine, the company publishes the magazines

Question 17

Custom: Magalogues

Answer 17

catalogues masquerading as a magazine

Ex; J. CREW

Question 18

Advertorials

Answer 18

Ads that look like articles

“ Cloak of respectability”

Question 19

Ethics: do advertisers make the rules?

Answer 19

editorial content vs. ad placement
complementary copy and ad-pull policy
Do not photoshop, or crop photos
Seventeen takes the pledge

Question 20

5 most digitally, altered body parts

Answer 20

breasts, waist, skin tones, arms, thighs

Question 21

Elements of a good cover

Answer 21

imagery (grab attention), mashead (name of magazine), color, eye content (with us), pick me up!!!

Question 22

What is America’s first national mass medium?

Answer 22

Magazines, it forums for politics, showcase photography/literature

Question 23

What was the home of investigative journalism?

Answer 23

Magazines

Question 24

Was magazines an outlet for for women?

Answer 24

yes-prompter of women’s right to vote

Question 25

Early history?

Answer 25

First magazine was in France, first political magazine in England

Question 26

What did early magazines do?

Answer 26

commentary, arguments, newspapers all looked alike, poetry, philosophy and politics ad serves the elites

Question 27

Magazines in the U.S at first

Answer 27

1 picture/ 1 color (black and white) | develops slowly, focused on politics, distribution os difficult

Question 28

What are the problems?

Answer 28

Delivery is expensive, its costly/heavy, circulation is small

Question 29

19th century-PRE-WAR

Answer 29

literacy is higher, printing is cheaper, social movement flourish( abortion, labor reform), short stories, poem, essays

Question 30

19th century-POST-WAR

Answer 30

literacy increases, cheap distribution, lower postal rates, railroads, 10 cents, grew in numbers

Question 31

Women's magazines flourish

Answer 31

ladies home journal, suffrage, national marketplace for products Ex: how-to-for homemaker

Question 32

Marketplace

Answer 32

industrialization, from rural to urban economy, development of brands and consumer goods, companies need to place advertise

Question 33

life in pictures (best photography)

Answer 33

women encourage to leave home/work | astronauts: man on the moon

Question 34

TV comes along

Answer 34

continous storytelling, novelty factors, moving pictures (visual), ads decline 1950's at night you watched all together

Question 35

What changes in magazines?

Answer 35

its all about specialization, lifestyle, adveristing markets YOU'RE SPECIAL