Magazines Flashcards
What types of magazines are there?
Niches publications
What type of magazines are professional, trade and business?
DAYSPA, restaurant
What type of magazines are industrial, company and members?
AAPP, American Way
What type of magazines are consumer magazines?
People, Time and Rolling Stone
What types of consumer magazine?
alternative, children’s, ethnic, fashion, literary, sports and news
Magazine Economics?
Drop prices, increase circulation, sell ads, recoup losses, and deliver markets
Advertising?
53% editoral, 47% ads,
55% of magazines revenue comes from ads
Split Runs
College Basketball- change cover based on location
Types of circulation
subscription, single copy sales, controlled circulation, controlled publishing and pass-along
Circulation
magazines base price of advertising on circulation ex: Full page in Vogue--$188,000 Circulation-12 million Full page in SI--$412,500 Circulation 30 million
Trends
majority of magazines have an online edition, ads in print are more effective, readers like mobile magazines, but people still prefer prints
Measuring Circulation
beyond the numbers, looking at Apps and impact of ads on brand awareness
Print to Web
Glamour
Online Only
Salon, reading on your phone, tablet
Custom Magazines
magazines created for an individual company trying to reach a narrow audience
EX: WebMD
Custom: Brand Magazines
rather than buying ad space in a magazine, the company publishes the magazines
Custom: Magalogues
catalogues masquerading as a magazine
Ex; J. CREW
Advertorials
Ads that look like articles
“ Cloak of respectability”
Ethics: do advertisers make the rules?
editorial content vs. ad placement
complementary copy and ad-pull policy
Do not photoshop, or crop photos
Seventeen takes the pledge
5 most digitally, altered body parts
breasts, waist, skin tones, arms, thighs
Elements of a good cover
imagery (grab attention), mashead (name of magazine), color, eye content (with us), pick me up!!!
What is America’s first national mass medium?
Magazines, it forums for politics, showcase photography/literature
What was the home of investigative journalism?
Magazines
Was magazines an outlet for for women?
yes-prompter of women’s right to vote
Early history?
First magazine was in France, first political magazine in England
What did early magazines do?
commentary, arguments, newspapers all looked alike, poetry, philosophy and politics ad serves the elites
Magazines in the U.S at first
1 picture/ 1 color (black and white)
develops slowly, focused on politics, distribution os difficult
What are the problems?
Delivery is expensive, its costly/heavy, circulation is small
19th century-PRE-WAR
literacy is higher, printing is cheaper, social movement flourish( abortion, labor reform), short stories, poem, essays
19th century-POST-WAR
literacy increases, cheap distribution, lower postal rates, railroads, 10 cents, grew in numbers
Women’s magazines flourish
ladies home journal, suffrage, national marketplace for products
Ex: how-to-for homemaker
Marketplace
industrialization, from rural to urban economy, development of brands and consumer goods, companies need to place advertise
life in pictures (best photography)
women encourage to leave home/work
astronauts: man on the moon
TV comes along
continous storytelling, novelty factors, moving pictures (visual), ads decline
1950’s at night you watched all together
What changes in magazines?
its all about specialization, lifestyle, adveristing markets
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