M7 Flashcards
simply refers to getting facts, figures, evidence, or
confirmation on specific variables from different sources through different methods. It aims to
evaluate the data, and to consequently come up with meaningful insights on a certain issue or
question.
Information or data gathering
is defined as an examination of opinions, behavior, etc. made by asking people
questions
survey
a scientific procedure undertaken to make a discovery, test a hypothesis,
or demonstrate a known fact (google.com). It can also be simply understood as a test done in
order to learn something or to discover if something works or true
experiment
defined as the action or process of carefully watching
someone or something (collinsdictionary.com).
observation
commonly recorded on camera, so that the
interviewer/researcher, or an expert may review them afterward to determine whether
the responses given by the interviewees were true or false based on their facial
expressions, body movements or change of tones. This type of survey is done by the
researcher when he has a question that require extensive probing to uncover the truth.
interviews
also an in-person type of survey, but it is participated by a group of
people rather than just one individual. The group is commonly small, but
demographically diverse, and is led by a moderator.
focus group
to gauge people’s reaction to a product in a group setting, or to get them talking,
interacting, and even arguing – with the moderator taking notes on the group’s behavior
and attitude.
focus group
Unlike the focus groups with which the respondents are diverse, the
_____________ survey is administered to a specific group of target respondents.
panel sampling
is conducted through random digit dialing (RDD). The interviewers
conduct telephone survey through computer-assisted telephone interviewing (CATI)
software. However, because nowadays people refuse to answer calls from unfamiliar
numbers, IVR or interactive voice response has become popular. Using the IVR,
respondents record answers to pre-recorded questions using numbers on their touch tone
keypads.
telephone surveys
This type of survey is good for a questionnaire of significant length. Unlike with online
surveys, respondents are not pressured to finish answering the survey in one sitting.
They can always go back to answering the ____________ on their spare time.
mail-in survey
commonly seen in stores, hotel lobbies, hospitals, offices, or just almost anywhere where people are pouring. ___________ survey is good for providing immediate
feedback following a transaction or interaction – collecting feedbacks while the experience
is still fresh in the respondents’ mind, to get valid responses.
kiosk survey
not the most popular survey method for it has become easily
accessible for anyone anywhere using any computer devices like desktop, laptop, or
mobile smart phones. ________ surveys may be sent through emails, kept in websites, or
even be advertised through google search.
online
conducted under controlled conditions. This type of
experiment is usually, but not necessarily, performed in a laboratory
laboratory
under controlled
conditions. Here the researcher records how the manipulation of an independent variable
can change the responses of a dependent variable in the context of a natural environment.
field experiments
In this specific process of gathering information, the researcher must understand that
observations can be
covert and overt
