M5 P2 (Midterm)

Question 1

is the practice of organizing customers into specific groups possessing similar goals or characteristics.

Answer 1

Costumer profiling

Question 2

is the value you promise to deliver to your customers post-purchase. It’s ultimately what makes your product attractive to your ideal customer.

Answer 2

Value proposition

Question 3

refers to a business and marketing concept that helps people identify a particular company, product, or individual.

Answer 3

Brand

Question 4

is the positive association consumers attach to a particular product or brand.

Answer 4

Brand loyalty

Question 5

is a stage where the business reaches the point for expansion and seeks additional options to generate more profit.

Answer 5

Business growth

Question 6

Metric used to measure growth

Answer 6

Revenue
Sales
Company value
Profits
Number of employees
Number of customers

Question 7

is a written document that describe in details how a business, usually a new business is going to achieve its goals.

Answer 7

Business plan