M5 P1 (Midterm)

Question 1

is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Answer 1

Marketing

Question 2

performs a one way mass marketing to push a product to many customers.

Answer 2

Product manager driven

Question 3

Engages individual customers or narrow segments in a two-way communication, building long-term relationships whichever of the company products the customer would value most at any given one time.

Answer 3

Costumer- Manager driven

Question 4

makes all of your tools (including marketing, sales, and customer success) more effective.

Answer 4

Orchestrator

Question 5

is the coordination of data from multiple platforms, with the end goal of creating a more connected customer experience.

Answer 5

Marketing orchestration

Question 6

Involved in creating videos, for marketing, selling, and servicing every product, in producing coupons and other promotions delivered through social media.

Answer 6

Publisher and “content supply chain” manager

Question 7

Involved in knitting together information to understand consumer decision journey and provide positive individualized customer experience.

Answer 7

Market place intelligence leader

Question 8

refers to the ability to influence consumer perception regarding a brand or product relative to competitors.

Answer 8

Market positioning

Question 9

refers to the characteristics of the market either organizational or competitive, that describes the nature of competition and the pricing policy followed in the market.

Answer 9

Market structure

Question 10

a large number of buyers and sellers are present, and all are engaged in the buying and selling of the homogeneous products at a single price prevailing in the market.

Answer 10

Perfect competition

Question 10

there are a large number of firms that produce differentiated products which are close substitutes for each other.

Answer 10

Monopolistic competition

Question 10

characterized by few sellers, selling the homogeneous or differentiated products.

Answer 10

Oligopoly market

Question 11

characterized by a single seller, selling the unique product with the restriction for a new firm to enter the market

Answer 11

Monopoly

Question 12

refers to a group of potential customer to whom a company wants to sell its products and services. Consumers who make up a target market share similar characteristics such as buying geography, buying power, demographics, and income.

Answer 12

Target market

Question 13

a group of people who share one or more common characteristics, lumped together for marketing purposes.

Answer 13

Market segment

Question 13

It is the way products get to the end-user, the consumer; and is also known as a distribution channel.

Answer 13

Market Channel