M4 P2 (Midterm) Flashcards
10 Ways to Earn Credibility in Your Industry ( Lolly Daskal)
be trustworthy competent
consistent
genuine
sincere
respectful
accountable
loyal
honest
principled
9 Ways to Improve Your Company Image
- Define ur brand
- Build an amazing website
- Value your employees and establish a healthy company culture
- Recycle, reduce, reuse
- Implicitly express your company values
- Build trust and authenticity between your clients and your brand
- Focus on creating high quality products or services
- Sharing your company story
- Bring value to your clients
is the study of appropriate business policies and practices regarding potentially controversial subjectsincluding corporate governance, insider trading, bribery, discrimination, corporate social responsibility, and fiduciary responsibilities.
business ethics
grants holder protection from others making, using or selling similar ideas
patent
refers to a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally differentiates it from all other products of its kind.
trademark
contractual agreements giving rights to other to use intellectual property in return for a royalty or fee
licensing
a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works.
copyright
protection against others revealing or disclosing an information that could be damaging to business.
trade secrets
is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company.
Insurance
encompasses the ability of an individual, group or organization to “lead”, influence or guide other individuals, teams, or entire organizations.
Leadership
5 levels of leadership
l5 - executive
l4 effective leader
l3 competent manager
l2 contributing team member
l1 highly capable indiviual
Wins any way possible
Oppurtunist
Avoids over conflict
Diplomat
Rules by logic and expertise
Expert
Meets strategic goals
Achiever