M5: Language of Media Flashcards

1
Q

Systems of signs which create meaning

A

Codes

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2
Q

Physical elements that the audience experiences, which bring the narrative conventions to the media form

A

Media Codes

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3
Q

Formal written language used in a media product

A

Written Codes

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4
Q

Typography, images, layout, framing, white and black

A

Codes in Print

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5
Q

Ways in which equipment is used to tell the story: Camera, lighting, acting, color grading

A

Technical Codes

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6
Q

How the camera is operated: Positioning, movement, framing,

A

Camerawork

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7
Q

Filming technique to add drama, depth, and atmosphere

A

Lighting

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8
Q

Location that the light source is placed

A

Direction of lighting

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9
Q

The light source is placed in front of the subject

A

Frontal lighting

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10
Q

The light source is placed on either side of the subject (right or left)

A

Sidelight

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11
Q

The light source is placed behind the subject

A

Backlighting

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11
Q

Light source is placed underneath the subject and shines upwards

A

Underlighting

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12
Q

The light source is placed above the subject and shines downwards

A

Top lighting

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13
Q

Clear, crisp shadows and contrasts

A

Hard/Harsh Lightning

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14
Q

Very little to no shadow and low contrast

A

Soft / diffused lighting

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15
Q

Creates low contrast and nuetral effect

A

High-key light

16
Q

Main source of light

A

Key lighting

16
Q

Create stronger contrasts like chiaroscuro

A

Low-key lighting

17
Q

Secondary to the key light: “Fill in’ in the shadows in a shot

A

Fill light

18
Q

Yellow and orange tones; Happy feeling

A

Warm lighting

19
Q

Blue tones; Cold, gloomy, and lonely atmosphere

A

Cool lighting

20
Q

White light; Neutral and doesn’t evoke strong emotions

A

White lighting

21
Q

Tint the lighting with different colors; To set a mood

A

Colored lighting

22
Q

Show what is beneath the surface if what we see such as objects settings, clothing, color

A

Symbolic codes

23
Q

Setting and Location

A

Visual Codes

24
Q

Media codes are the physical elements that the audience experiences, which bring the narrative conventions to the media form.

A

Media Conventions

25
Q

Included wardrobe choices and make-up that is used to convey a character’s status or personality

A

Costumes

25
Q

Set design can be seen as realistic or stylistic

A

Settings

26
Q

Short for property; Borrowed from the theatre

A

Props

27
Q

Refers to how elements within the frame have been arranged for a particular effect

A

Staging and Composition