M2: The Evolution of Traditional to New Media Flashcards
All channels of communication from printed paper to digital data
Media
People imparting or exchanging messages through speaking, writing, gestures, and symbolic forms
Communication
Inventions that revolutionized media
Turning Points
Before 1700s
Pre-Industrial Age
1700s - 1930s
Industrial Age
1930s - 1980s
Electronic Age
1900s - Present
Information Age
Refers to the time before machines were introduced to produce goods on a large scale
Pre-Industrial Age (Before 1700s)
Rock/cave paintings
Pictographs
Rock carvings
Petrohglyphs
Considered first cave painting
Altamira Cave Paintings, Spain
New claimants for oldest cave paintings
Sulawesi and Borneo, Indonesia
“Wedge-shaped” and used by ancient Sumerians of Mesopotamia
Cuneiform
Used for record-keeping; dedicated to royalty and deities
Egypt’s Hieroglyphics
Greek word Heiros
Sacred
Greek word Gluptien
Carved in stone
Earliest known calendar-dated document found within the Philippines Islands: Lumban, Laguna
Laguna Copperplate Inscription
One of the Philippines precolonial writing system
Philippine Baybayin