M1S2 Marketing Foundations: Global, Ethical, Sustainable 🌍 2 Flashcards
- Four stages Global Experience Learning Curve
No foreign marketing
foreign marketing
international marketing
global marketing.
Each stage involves different levels of market _____________ and ______________.
penetration and adaptation
Companies with no direct foreign marketing may still do business with international customers through intermediaries or limited direct contact.
No Foreign Marketing
Key activities are done in the home country but modified for international markets.
Foreign Marketing
Firm begins to manufacture products outside the home market but the management may may still have a “domestic first” mindset.
International Marketing
Firm views the world as a single market with many different segments.
global marketing
There are five components of essential information that relate to global marketing experience and international expansion:
- Economic environment
- Culture and societal trends
- Business environment
- Political and legal changes
- Specific market conditions
Emerging Markets
China and India
World economic growth came from the Triad
Western Europe, the United States, and Japan
consists of a group of countries that create formal relationships for mutual economic benefit through lower tariffs and reduced trade barriers
Multinational regional market zones
Multinational regional market zones
NAFTA and the European Union
Top Four Regional Market Zones
MERSUR
ASEAN
EU
NAFTA
provide expertise in global shipping.
Exporters
know local market conditions best.
Distributors
expensive but needed with technology or high-end industrial products.
Direct sales force
